Farm Market iD Enters Joint Venture with Agri ImaGIS To Bolster GIS Technology and Satellite Imagery
WESTMONT, IL, and FARGO, ND -- Farm Market iD, a leading provider of farm-level U.S. agricultural data, announced today the signing of a joint venture agreement with Fargo, North Dakota-based Agri ImaGIS. The joint venture agreement between Farm Market iD and Agri ImaGIS creates co-development and co-marketing arrangements for Farm Market iD, a comprehensive database of U.S. farms, allowing the combined team to bring to the agricultural market a new and unique set of GIS [geographic information system] and geo-spatial products and services associated with sites in the database.
Farm Market iD is a company of Telematch, Inc., a leading marketing intelligence solutions company. The announcement comes less than a month after closing the acquisition of Farm Market iD by Telematch.
"This exciting opportunity with Agri ImaGIS demonstrates our commitment to Farm Market iD and the agribusiness community," said Peg Kuman, chief executive officer, Telematch. "We are investing early and aggressively into new and robust technologies that will continue to position Farm Market iD as the leader in quality farm data and database solutions."
According to Lanny Faleide, president, Agri ImaGIS, "With FMiD's proprietary data that identifies grower and farm detail, along with its geo-coded Common Land Units (CLUs), and Agri ImaGIS's proprietary satellite imagery products, we plan to offer growers and marketers the unique opportunity to map individual farms, identify the crops and acreages for each field and to know precisely who owns and operates each farm. It is truly revolutionary in scope."
FARM MARKET iD, AGRI ImaGIS TEAM ON SATELLITE IMAGERY
"We are already in discussions with a number of leading ag suppliers about testing and licensing this unique enhancement of our database," said John Montandon, co-founder of Farm Market iD who remains with Telematch as an investor and consultant. "This is a transitional moment for the company in several ways, and it certainly represents a major step forward in our intelligence offerings in support of farmers and to the agricultural marketplace. With Telematch stepping up immediately to support such innovations for Farm Market iD, we are excited about the practical applications that our joint venture with Agri ImaGIS will produce."
For more information about the new FMiD/Agri ImaGIS geo spatial products, or for a demonstration of the features the new technology offers, contact Agri ImaGIS at (701) 367-3066 (email Lanny Faleide at lanny@satshot.com) or contact Farm Market iD at (800) 313-4778 (email John Montandon at johnleemon@aol.com).
About Agri ImaGIS Technologies
For more than 15 years, Agri ImaGIS Technologies has been using technology to help farmers from all around the world manage their fields more effectively and has become a leader in remote-sensing for the agriculture industry. Agri ImaGIS uses satellite imagery to map vegetation density and create variable rate prescription maps to more accurately apply fertilizer and other inputs. With a multi-billion acre database of imagery, Agri ImaGIS has the largest image archive for agricultural, use, in the world.
In 1998, Agri ImaGIS was the first in its field to provide an online system for downloading images through www.satshot.com. Today the company provides its services completely via the internet which enables the company to support customers around the world. Customers have the opportunity to get updated satellite imagery multiple times a year, plus they receive access to an archive of more than 10 years worth of imagery. The company also has developed a mapping system for use by the crop insurance industry. Satellite imagery provides a crop assessment to help verify crop insurance claims, and is developing mobile and three-dimensional applications.
About Telematch and Farm Market iD
Telematch, Inc. (www.telematch.com), with its headquarters in Springfield, Virginia, is a leading information services provider offering a comprehensive range of marketing intelligence and digitally driven marketing solutions, utilizing high-quality data sources. Telematch now also incorporates Phoenix Data Processing (www.phoenixdataprocessing.com) and Farm Market ID (www.farmmarketid.com), a leading provider of farm-level U.S. agricultural data. For more information, call (800) 523-7346 or visit www.telematch.com.
Since 1973 Farm Market iD, located in Westmont, Illinois, has provided comprehensive production data to the agricultural industry. Unparalleled in its depth and robustness, the Farm Market iD database is used by virtually every major company in agriculture. In addition to its content accuracy and depth, Farm Market iD maintains its market-leading position through development of innovative and custom user applications. For more information, call (800) 313-4778.
FOR IMMEDIATE RELEASE: June 17, 2009
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